If you haven’t updated the look of your website for five years or so, now is a good time to do it. Otherwise, you risk falling behind competitors who also have websites, and are more in tune with the needs of today’s customers.
Trends in web design change with time. With heavy growth of mobile and tablet usage, web design is transforming to serve these interfaces in a better way. We have seen the changes taking over in 2013 and 2014.
Here are 8 trends that you can anticipate to rule 2015 and the years coming ahead:
1. Responsive design technology allows your website to be viewed on all devices from smartphones to tablets to desktop computers, and beyond. Not only does responsive design provide an optimal viewing experience for the user, search engines now rank mobile friendly websites higher than non-mobile friendly sites. The number of web-browsing devices has increased significantly since 2010. Screen resolutions vary widely, and the potential addition of new categories of devices such as smart watches will only make things more complicated. In order to effectively serve such a diverse market, websites need to display optimally across any device they encounter. If your site is not yet responsive in 2015, it’s time to modernize, as 60% of the web is now accessed via mobile devices.
2. Typography: An emphasis on typography is going to take center stage in 2015 – every designer’s dream come true. Simple, bold typography elements combined with the large images mentioned in point 5, will dominate the web.Because content is king, this emphasis on typography should come as no surprise, and it’s a philosophy that isn't going anywhere.Google fonts won’t be the only typography you experience either. Gone are the days of super expensive font-families for purchase. Designers have access to much more reasonably priced quality fonts with web-kits. As a result, the amazing quality fonts you are used to seeing in print will now take the spotlight on the web.
3. Large images or videos in the background: There’s no easier way to make your website grab attention immediately than to have a beautiful image or video in the background. You think it’s cheesy? Keep your design clean, pick the right image, and it will look stunning. Background images and videos were already popular in 2014, and in 2015 we’re going to see even more websites go with this design solution.
4. Material design- Flat design: Material design is a design language developed by Google. According to Google, it’s an attempt to create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science, as well as develop a single underlying system that allows for a unified experience across platforms and device sizes. Flat design: It’s been around for a while now, but flat design’s popularity shows no signs of fading. So what is it? Simply, flat design is design from which any element that might add depth – drop shadows, bevels, embossing, gradients – are all removed, to produce a flat, two-dimensional result. Interface elements are kept simple, with lots of buttons and icons to click or tap on.
5. Ghost buttons: Something we’re seeing a lot of this year are ghost buttons. Yet another design element made mainstream by IOS 7, “ghosty” design is something seen regularly in Hollywood, from Star Trek to Ironman, minimal and thin = futuristic. Ghost buttons work especially well when the only action required is the one that the button offers. For example, using “Start” as the call to action makes the ghost button the focal point, creating a great user experience.
6. Card or tiles design: While this design concept is not new, it will become increasingly popular in 2015. Card or tile-based design allows designers to create a clean and uncluttered website, while providing users with an intuitive experience. This design trend organizes your website into smaller blocks of information, making it easier to navigate and digest. Cards and tiles work well with responsive websites, and afford a great deal of versatility for the web designer.
7. Parallax Scrolling: 2015 is expected to spawn more scrollers and diminish more clickers as parallax scrolling continues to grow in popularity. In a world where web design continues to develop in a fashion that suits a more enjoyable user experience; scrolling will continue to overrule clicking. There have been some amazing examples of parallax sites already in the last few years, but we believe the best is still yet to come. This intuitive design makes searching Scroll v a website much, much easier and allows for more dynamic interaction.
8. Scroll vs. Click: As mobile web continues to grow, people will prefer scrolling over clicking, or swiping rather than tapping. One page landing style sites that are not “one-page” — as in a single page that conveys multiple content — is on the rise. Laptops and tablets have adopted this technique of swiping through a page up or down rather than clicking through a page given the invention of the “magic pad” courtesy of Apple. The days of using a mouse and clicking through pages may become a memory in the next five years as more laptops are being produced with touchscreens.
9. Storytelling Design: Content still plays an important role in design. The storytelling design can be the best tool for promoting as well as advertising the products & services. It can optimize the interactivity between the visitors and the organization website. Moreover, it will also help you present the imperative information about your company effectively.
10. Hidden Main Menus: Hide the main menus until the visitors click the icon on screen. This type of design pattern has been adopted by many designers. By hiding the main menus, the website owners get more space to display the imperative content regarding the organization. That can also enable the visitors to know more about the company. The concept of hiding the main menus in design will become the superb trend of 2015.